Intertwined Project Activation
Glossary
Learn more about the terminology that is on everyone's lips!
Core Concepts
The effect a company’s actions have on the well-being of communities and individuals. At Intertwined, we help businesses translate their values into real social initiatives that create lasting, measurable change.
The effect a company or project has on the natural world, including climate, biodiversity, and resource use. We help companies identify opportunities to reduce harm and activate environmental solutions.
A business approach that contributes to sustainable development by delivering economic, social, and environmental benefits for all stakeholders. Intertwined supports businesses in evolving their CSR into meaningful action.
A long-term plan that aligns business operations with sustainable development goals. We co-design strategies that drive both impact and innovation.
A framework used to assess a company’s ethical and sustainability performance. ESG-aligned projects help businesses build trust, resilience, and relevance.
The process of turning purpose into action by launching projects that generate positive outcomes for people and the planet. This is the core of what we offer at Intertwined.
A framework that evaluates business success not only by profit, but also by social and environmental impact — People, Planet, and Profit.
A strategy that creates economic value in a way that also creates value for society. It’s about aligning business success with social progress.
Involving those affected by or interested in a company’s actions — including employees, customers, and communities — to co-create impactful solutions.
Business & Implementation
Professional guidance to design and implement socially and environmentally responsible business practices. Our consulting helps bring purpose into action.
A roadmap where a company’s mission and values shape how it grows and contributes to the world.
Creating tailored initiatives that align with a business’s identity while solving real-world challenges in collaboration with communities and NGOs.
Collaborations between companies and nonprofit organizations to create positive social or environmental outcomes.
Working directly with communities to understand needs and build meaningful, sustainable projects that matter locally.
Operational strategies that reduce negative impact on the environment and society while ensuring long-term resilience.
Encouraging staff participation in company-led social and environmental projects — which boosts motivation, loyalty, and impact.
Interactive sessions where we co-create project ideas with your team, rooted in your company values and stakeholder needs.
A structured process for setting impact goals, identifying key actions, and tracking your progress over time.
Creativity & Ideation
Collaborative sessions to explore innovative ways your business can make a difference — creatively and authentically.
Facilitated workshops that help uncover unique, values-based project ideas your company can implement.
Designing original and engaging ways to turn CSR from policy into practice.
A design approach focused on empathy, co-creation, and real-world context — ideal for meaningful impact projects.
An iterative problem-solving process that helps teams imagine, prototype, and refine solutions to social and environmental challenges.
Long-term transformation of structures and systems — the kind of impact we aim for when values and actions are truly aligned.
Measurement & Accountability
Data points that help track the social or environmental outcomes of your project or strategy.
A way to quantify the broader value your impact projects generate, beyond traditional financial metrics.
The practice of publicly disclosing your environmental, social, and governance efforts — building trust and transparency.
A structured evaluation of how your actions affect people and the planet, often used to guide future strategy.
Offsetting your emissions through investments in projects that reduce or remove carbon from the atmosphere.
A tool used to measure a company’s impact on its workers, community, environment, and customers, often used by those pursuing B Corp certification.
Collaboration & Partnerships
When businesses, governments, nonprofits, and communities work together to address complex social or environmental issues.
Strategic alliances between businesses and nonprofits to combine resources and expertise for a common cause.
Collaborations between government and private companies to deliver solutions that benefit the public good.
Bringing people affected by a challenge into the solution-building process from the start.
Initiatives built by multiple actors — including companies, NGOs, and local communities — to drive change together.
Fostering a network of aligned partners and initiatives that support one another in achieving shared goals.
Collaboration & Partnerships
Principles that guide a company’s decisions, especially in relation to people, the environment, and long-term well-being.
The deeper reason why your company exists beyond profit — and how you communicate that to the world.
Telling the story of your impact work in a way that is honest, transparent, and engaging.
Greenwashing is when companies make misleading claims about sustainability. We help you avoid this by building genuine, measurable impact.
Promoting your brand by highlighting its real-world contributions to people and the planet.
Using narrative to show how your projects create change — engaging hearts and minds, not just metrics.
The practice of making your company’s values visible and understandable to your audience, internally and externally.